“Why join the navy when you can be a pirate” is a joint venture adventure between restaurateur Kim Heiniö and SEK creative agency. The bar is open late at night and offers good music, drinks, food and atmosphere. SEK office is located in the upper floors and employs 100+ creative minds enjoying the bars offering and atmosphere.
The need for the bar came from inside the office. We are located in the middle of Helsinki, so we were wondering if we could have a place for people to hang out, and in that way be part of the city culture.
Our dream is to interact more with people. Everything we do at SEK is based on understanding people, life and current phenomena. We want to have a “user interface” to the world. A bar just a staircase away from the office is a good way to fulfill this dream.
Why then did we choose the name “Why join the navy when you can be a pirate”? It’s a famous quote from Steve Jobs that represents an attitude of being brave enough to stand out from the crowd. That’s also what we want to be and represent to our clients.